Newspaper articles, TV appearances and radio slots are increasingly important ways for academics to communicate their research to wider audiences. Whether that be the latest health research findings or discoveries from the deepest, darkest parts of the universe.

In this way, the internet can also help to facilitate these channels of communication – as well as discussions between academics, funders and publishers, and citizen scientists and the general public.

Yet all too often research-led stories start with “researchers have found”, with little mention of their names, institution and who funded their work. And the problem is that by reporting new research in this way, it fails to break down the stereotypical image of an ivory tower. For all readers know these “researchers” might as well be wearing white lab coats with the word “boffin” on their name badges.

Article originally published on The Conversation

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